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Topgolf’s data innovation drives global success
Category
Technology Innovation
Project type
Enterprise Infrastructure, Data-Analytics and Business Intelligence
Role
Chief Strategist and Leader
Business Challenge
Topgolf's needed to leverage the vast amount data captured from over 70+ venues and 3B ball strikes per year to gain insight into player experience, game popularity and system accuracy.
Solution
Dell Technologies end-to-end solutions provide a standardized, scalable IT model to support TEG’s global growth. Scott Shultz, VP Technology Innovation for Topgolf concludes, “It’s astonishing that my six-member infrastructure team runs a billion-dollar-plus business. But with Dell Technologies by our side, we’re doing just that.”
Impact
Shultz’s team analyzes anonymized usage data from the various Topgolf venues and applications to enhance the guest experience and inspire new services. “We’re confident in our future growth plans because Dell Technologies shares its development roadmaps with us,” Shultz says. “This lets us see what innovations are coming so we can dream up ways to take advantage of them." Dell's and AWS partnerships allowed Topgolf to capture operational data at scale, store, analyze and delivery to end users in real-time, driving business decisions.
Technologies
Dell Technology VxRail Hyper-converged Infrastructure
VMware virtualization
AWS AI & Data Analytics
Topgolf Platform and Game applications
Topgolf’s data innovation project has propelled the company to the forefront of sports entertainment with over 70 sites and ambitious expansion plans. Through the implementation of a standardized and scalable IT model, the project has minimized risks in new openings, increased operational efficiency, and provided guests with unforgettable experiences.
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